Topic: Future of printed products?

This is more of a philosophical question than a policy statement, since I don't intend to substantially change MJ12's business model in the near future, but something struck me the other day...

Since January of this year, over 85% of orders for MJ12 products have been of the ebook variety. Even with the POD option through RPGNow/Lulu, we are still seeing electronic copies outsell hard copies by nearly 6 to 1.

Just wondering: aside from getting books into B&M stores via distribution (which we tried once and ended up losing our shirts on), what benefit is there to having printed copies available?

Dan

Daniel Kast
Majestic Twelve Games
cricket@mj12games.com

Re: Future of printed products?

cricket wrote:

Just wondering: aside from getting books into B&M stores via distribution (which we tried once and ended up losing our shirts on), what benefit is there to having printed copies available?

From my foxhole, nothing.  I'm buying more and more of my gaming books as PDFs these days.  I recently bought a fast 1200 dpi duplex-capable laser printer and a super-hvy-duty stapler, so if I want a printed book to hold in my hand, no sweat. 

Furthermore, I just got alerted to deploy to Iraq for a year.  My deployment bag must be no heavier than 70lbs.  Can I take my 5+ bookshelves of gaming books with me?  Nope.  But I CAN take a personal laptop with every PDF I've ever bought on the hardrive + CD backups.

Best of all possible worlds, of course, was the deal you offered on Defiance...buy the book, get free PDF, or buy the PDF, get book at discount.  Pretty book for shelf, portable PDF for laptop.

--Rich Spainhour

Re: Future of printed products?

> -----Original Message-----
> From: mj12games@yahoogroups.com

> I tell you, having purchased both an ebook & printed version
> of Grand Fleets & Iron Stars, not every printer is up to the
> acrobatics your pdf files generate. I struggled for weeks
> trying to get a good pring off those pdfs, and eventually
> bought the books because I enjoyed them so much I wanted to
> support the game.

Can you explain what you mean by "acrobatics"?

Daniel Kast
Majestic Twelve Games
cricket@mj12games.com

4

Re: Future of printed products?

PDFs appear to be working for you, so do stick with it!

Seriously I am not that big a fan of hardcopy books, not everyone has that much room to store them. A PDF is easier reference too, I cant imagine how many times I needed to find out about say anti-fighter batteries, I just need to do a search and acrobat lists to me all instance where the term appear and the context. No more book flipping for me. I agree on the table-top, might be just a little awkward having a laptop or monitor nearby. But a printed quick-reference sheet or 2 handles most queries. Any tabletop game that requires me to have the whole book for me to check on stuff...well, either I am anal or its not the kind of rules I want to play with. I like to think I am not anal.

If I am to get a book then I must be frank; I have been spoilt by gorgeous full colour, professionally layout gamebooks with lots of nice iilustrations and photography for sometime now . Many folks will say I am shallow for emphasizing the fluff and the aesthetics over the rules themselves but that's my point; If I am only interested in the rules then a electronic no frills ebook is what I would prefer.

Cheers,

Ur of Persia

Re: Future of printed products?

Im opposite to you, Ur of Persia, I prefer hardcopies. Mainly because I have access to computers only at the library. You can't do that much gaming at the library, and at home you need a hardcopy. So I think that hardcopies should stay.

Re: Future of printed products?

I generally won't buy pdf-only products.  I've made a few exceptions to that in the past, but my general take on it is that if the publisher isn't willing to risk printing hardcopies (which isn't much of a risk with today's POD and desktop technologies), then they must be so unsure of their product that I don't need to own it.

Real print runs are a sign of confidence, and very reassuring to this consumer, at least.

Rich

7

Re: Future of printed products?

in response to Rich,

I wonder whether is Dan's musing more along the lines of whether an actual print run is still necessary (as nice as it would be)

Would the statement, 'with POD, this should satisfy the requirements of folks who want a hardcopy' be thus true?

Personally for me the answer is yes.

Re: Future of printed products?

Arguably, yes, POD does fill the need for available hardcopy.  But I'm not sure that it allows you to put your product on the shelves of all those game stores out there, nor does it work well with the distribution net.

OTOH, perhaps the real question is whether MJ12 *needs* the distributor-retail system to sell their products.  Five years ago I would have said yes, you must get you stuff into stores to survive.  These days, between internet and word-of-mouth, maybe you don't...

Rich

Re: Future of printed products?

Ur of Persia wrote:

in response to Rich,

I wonder whether is Dan's musing more along the lines of whether an actual print run is still necessary (as nice as it would be)

Would the statement, 'with POD, this should satisfy the requirements of folks who want a hardcopy' be thus true?

Personally for me the answer is yes.

I think this is correct. Even though we've been very happy with our "real" printers, and they allow us to do relatively small print runs, especially for non-Starmada products the idea of true POD is very appealing. No risk to us, but the customer can still have a hardcopy if he/she wishes.

Dan

Daniel Kast
Majestic Twelve Games
cricket@mj12games.com